Cobie’s professional journey spans multiple fields, reflecting his versatility and entrepreneurial spirit.

Early Tech Career

After graduating, Jordan Fish worked in various roles within the technology sector. He held positions such as Director of Technology at [https://www.crunchbase.com/organization/cyoa CYOA] and Head of Growth at [https://www.enki.com Enki.com], where he honed his skills in product development and technical innovation.
Later, he joined Monzo, a UK-based [https://monzo.com neobank], contributing to its growth in the [https://en.wikipedia.org/wiki/Financial_technology fintech] space. These experiences equipped him with the technical and strategic expertise that he would later apply to [https://en.wikipedia.org/wiki/Cryptocurrency cryptocurrencies].

Cryptocurrency Involvement

Cobie entered the crypto space in 2012 when he purchased his first [https://en.wikipedia.org/wiki/Bitcoin Bitcoin]. His early adoption of the asset positioned him to benefit from its subsequent rise. In 2014, inspired by broadcaster Max Keiser, he co-launched [https://en.wikipedia.org/wiki/Maxcoin Maxcoin], an experimental cryptocurrency that, while short-lived, marked his initial foray into crypto projects.
By 2017, he had become an active investor and advocate for [https://en.wikipedia.org/wiki/Ethereum Ethereum], shifting from initial skepticism to recognizing its potential. His investments in projects like [https://lido.fi Lido], [https://ethena.fi Ethena], [https://monad.xyz Monad], and [https://cow.fi CoW Protocol] further solidified his reputation as a savvy trader.

Media and Content Creation

Cobie gained widespread fame through his [https://en.wikipedia.org/wiki/Twitter Twitter] presence, initially under the handle [https://twitter.com/CryptoCobain @CryptoCobain
] which he later simplified to [https://twitter.com/cobie @Cobie
]. His blend of sharp market analysis, humor, and meme-driven commentary attracted a large following, peaking at nearly 800,000 followers by 2025.
He co-hosted the podcast "[https://upon.ly UpOnly]" with Brian Krogsgard (Ledger), featuring prominent crypto figures like Vitalik Buterin and discussing market trends. The podcast became a staple for crypto enthusiasts until its potential discontinuation following the [https://en.wikipedia.org/wiki/FTX_(company) FTX] collapse in 2022.

Rise to Fame

Cobie’s ascent to fame began with his early [https://en.wikipedia.org/wiki/Bitcoin Bitcoin] investment in 2013, but it was his [https://en.wikipedia.org/wiki/Twitter Twitter] activity that catapulted him into the spotlight. Posting under [https://twitter.com/CryptoCobain @CryptoCobain
], he combined technical insight with an irreverent, often sarcastic tone, earning him a reputation as one of [https://en.wikipedia.org/wiki/Crypto_Twitter Crypto Twitter]’s most entertaining and credible voices.
His involvement in launching [https://en.wikipedia.org/wiki/Maxcoin Maxcoin] in 2014, though unsuccessful, drew initial attention, while his later bullish stance on [https://en.wikipedia.org/wiki/Ethereum Ethereum] showcased his ability to spot trends. A pivotal moment came during the [https://en.wikipedia.org/wiki/FTX_(company) FTX] collapse in November 2022, when he used his platform to highlight suspicious transactions, reinforcing his role as a watchdog in the industry.
His rally of a $100,000 legal fund in 2022 to support a YouTuber against BitBoy’s lawsuit further cemented his influence and goodwill within the community.

Involvement with Echo

In 2024, Cobie founded [https://echo.xyz Echo], a platform designed to democratize access to early-stage crypto investments.
Echo allows lead investors to form groups that share private funding opportunities with community members, aligning with Cobie’s vision of decentralized ownership.
Launched in beta in April 2024, Echo facilitated over $20 million in funding for new projects by late 2024, collaborating with over 40 investment groups managing $90 million in assets.
Notable deals include [https://initia.xyz Initia], which raised $2.5 million in under two hours, and [https://hoptrail.io Hoptrail], a UK-based firm funded at a $5.85 million valuation.
Echo reflects Cobie’s commitment to reducing the exclusivity of [https://en.wikipedia.org/wiki/Venture_capital venture capital] and empowering retail investors, a mission rooted in his broader critique of centralized financial systems.

Cobie

Early Life and Education

Career

Influence on Crypto Twitter

Lore and Public Persona

Personal Life

Legacy